"Architectural interventions at a famous London store"

Project Details

Greig & Stephenson have worked with Selfridges London to develop various elements of their master plan. This set out to create better customer circulation and orientation and resulted in four new escalator cores within the building. Greig & Stephenson were also appointed as lead consultants to undertake a feasibility study and planning application for extending S.W.O.D. building fronting onto Duke Street on the north-east corner of the property.

  • LocationOxford Street, London
  • Time Scale1998 - 2001

GSA’s proposal involved extending the escalator up three additional floors into what is currently office accommodation (formerly the offices of Sears and the management suite) to create an additional 100,000 square feet of retail space. The proposal was granted planning consent in 1999 but Selfridges then re-orientated their expansion plans to the north including new stores in Manchester and Birmingham. During this time Greig & Stephenson worked as planning consultants for Selfridges to maintain the planning consent for a 45-room extension to the Selfridges hotel, live.


Other works with Selfridges have included a new customer service area in-store – the HMV store and Base Bar in the multimedia department at the basement level and as part of the store’s essential infrastructure; we have facilitated the installation of 10,000 square feet of cold rooms at sub-basement loading bay level.