Base Bar, Selfridges

Client/ Selfridges

The brief / To create a fresh and funky, club-type area, in keeping with the HMV store immediately adjacent to the space.

The context / In a prestigious location and premises on Oxford Street, London.

What we did/ In 2002, Greig + Stephenson created an in-store bar design for Selfridges as part of the all-new Technology Hall on the lower ground floor of the famous Oxford Street store.  The 1,000 square foot Base Bar is adjacent to a new self-contained HMV store also designed by G&S, and is the first alliance between these two major retailers.